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You need a website
or a blog
People use the internet like the yellow
pages.
A website address is
today’s business card or brochure.
Think of your web
address like your office. You need to be listed.
These are the two
most widely used blogging programs
http://wordpress.com/
https://www.blogger.com/start
There are thousands of themes to
choose from. To see just a few, go here.
http://themes.wordpress.net/
They are free and
signing up will take about 15-20 minutes.
You may have heard
the word “niche” marketing.
This is what is exploding all over the net.
“Successful websites and blogs
that attract like minded people with the same
interest”.
What is the
difference between a website and a blog?
A blog is actually a
website. The word blog comes from “Web log”
I set up my clients with a website and a blog, linked together.
Having both doubles your exposure online.
Websites tend to be more static; once they are set up they don’t
have
daily activity as far as the content and design.
You may change some things, but you would usually not be doing that
daily.
When you run a blog, this adds a
vibrant and living component to your
website and web
presence.
Search engines love
blogs, and a blog will usually come up in a search
before
your website.
The reason is fresh content is what search engines look for and
index.
When you have a blog, you don’t have
to know anything about running a website.
You log in to your blog and write when you have something to
say.
You can upload photos and add photo galleries to your blog using
programs like flickr, or
have your webmaster add a gallery for you.
Tips for successful blogging.
1. Write a new post at least once a
week.
When blogging, more is
better. Search engines “spider” or “crawl” web pages
daily.
Updating and placing
you higher in the ranks when you add fresh content or
posts.
As you blog, you will
develop an awareness of your voice and a connection with what
you want to say. This
improves your writing skills and is very powerful.
2. Read other blogs. This will show
you all the variety and styles. You will find this sparking your
own writing and creativity!
3. Spend some time
learning more about blogging. There is every kind of
blogging support forum you can imagine. Find a community that
shares your interest and passion and join. You will be amazed how
much fun and support
you will find. People want to help you. Let them!
Putting your book or
product on the web.
”Nothing great was ever produced in
isolation” Yo-Yo Ma
Questions about Ebook
Publishing
Q. What is an
ebook?
The definition of an ebook is a book
in a format that can be downloaded on a computer.
Most ebooks come in the PDF format.
Q. What is the advantage of
publishing an ebook version of a book?
One of the biggest advantages to publishing ebooks is that ebooks
can be delivered instantly. When people are looking for specific
information, getting it instantly is often a strong selling
point.
Ebooks also offer a
low-cost way to put a book into the market. Aside from creating the
file ebooks cost an author nothing. That means profit margins are
high.
If you have your
book finished in your word processing program, you can convert it
to a PDF file. It will convert the photos, links, graphics and
anything in your document.
You may have to play
around a bit with the pages, but you can actually edit and
work
with it in the PDF
file to get your finished product like you want. You convert by
simply
Using the print file
button and it converts it into a PDF placed on your desktop instead
of actually printing it. This is a free excellent PDF converter
program. http://www.primopdf.com/
You can then email
it to anyone to read.
Where do I sell my
ebook?
On your own
website/blog
eBay
BookLocker.com
BookLocker pays 70%
royalties for ebooks priced $8.95 or higher and 50% royalties for
ebooks priced lower than $8.95. All royalties are based on the list
price of the book. BookLocker also offers POD and will sell your
book in print and ebook form.
.
How do I price my
ebook?
What I suggest, is
you do some research on the web, and see what books similar to
yours in the ebook format are priced at.
The profit margin is
almost 100% since it is an electronic file sent or downloaded via
computer.
How do I promote my
ebook?
If you publish
fiction, place the first chapter of your book on your website as a
free read.
If you publish non
fiction, place the first page of each chapter as a free skim, so
they can see what you are offering.
Submit articles to
online article services.
You can submit this
to several major ezine websites like
http://ezinearticles.com/
They have good
standards and allow you 3 links back to your website/blog or sales
page and they link your name to a profile page with all your
information.
Some Ideas for uses
of products in an ebook format.
Tip booklets
Business Brochures
Free reports to encourage people to sign up for your newsletter
or mailing list.
Recipes
Travel ideas and advice
Hobbies
Anything you have some information to offer people can be turned
into an e-book!
Good luck and see you on the net!
J
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